This approach was confirmed in the 2004 case of POSTKANTOOR, where the ECJ stated that if, due to the unusual nature of the combination of words which form a trade mark, the overall impression is sufficiently far removed from the descriptive elements of the words concerned and the combination creates a different impression from the individual words, the mark is registrable. If the new word has established its own meaning, independent of the individual components which make up the mark, then again it is registrable. More recent guidance EUROHYPO Wrigley is a chewing gum manufacturer founded in 1891. They’re famous for their peppermint gum, advertised for its “double” flavor introduced in 1914.

Therefore, the sign did not have an unusual or ambiguous character which would lead the relevant public to make an association other than with the services being provided. Summary This case was decided in February 2011. The word mark INSULATE FOR LIFE was applied for as a CTM for "building construction; repair; installation services". Wrigley has overhauled the Doublemint brand with a new sugar-free recipe for the gum and the addition of new sugar-free Doublemint mints. The Mowry sisters had arguably the most successful post-Doublemint acting careers. There are too many to list here, but there’s a fun connection to Brittany Daniel. Tia Mowry also starred in the TV show, The Game. Tia and Tamara Mowry Modern Doublemint Twins

Nowadays, the chewing gum you can find in the market is mainly made of gum base, colours, sweeteners, flavours and softeners or plasticizers to get its sweet taste. Chewing gum consists of hard or powdered polyol coating, which contributes to its rubbery texture, elasticity, and chewy traits. The following are the 10 best chewing gum in Malaysia. What Are The Benefits Of Chewing Gum? The Knoerzer’s replacements were Chicago Natives Terrie and Jennie Frankel. Like their predecessors, they were great musicians who often performed for patients. They signed on with Wrigley in 1963 at the age of 13. There’s not much information on what the Macrkell Twins did later in life. After they left the gig as the Doublemint Twins, they faded into obscurity. Doublemint Twins to Modeling In Playboy

Ingredients: Sugar, Glucose Syrup, Gum Base, Softener, Container Permitted Flavouring, Colouring, Glazing Agent Ingredients: Sugar, Gum Base, Corn Syrup, Natural and Artificial Flavors; Less than 2% of Glycerol, Soy Lecithin, Acesulfame K, Color (Yellow 5 Lake), Aspartame, BHT (To maintain freshness). Phenylketonurics: Contains PhenylalanineIngredients: Sugar, Gum Base, Corn Syrup, Less Than 2% Of Glycerol, Citric Acid, Natural And Artificial Flavors, Soy Lecithin, Acesulfame K, Aspartame, Colors (Red 40, Red 40 Lake), Bht (To Maintain Freshness).

after hearing oral argument from the parties at the hearing on 21 January 2003, at which the Office for Harmonisation in the Internal Market (Trade Marks and Designs) (OHIM) was represented by A. von Mühlendahl, acting as Agent, and V. Melgar, and Wm. Wrigley Jr. Company by M. Kinkeldey,In the BABY-DRY case of 2001, the European Court of Justice (ECJ) said that for word combinations, the test is whether the combination in question is the normal way of referring to the goods or services or of representing their essential characteristics in "common parlance". Because of the "syntactically unusual juxtaposition" of the words 'baby' and 'dry', BABY-DRY was not a familiar expression in the English language for describing nappies or their essential characteristics. The combination was a "lexical invention bestowing distinctive power on the mark so formed", so BABY-DRY was not registrable. When they turned eighteen, they auditioned for the USO and resigned their role as the Doublemint Twins. Over the next few years, they performed for the troops in Vietnam, Hawaii, and various other locations. However, in the DOUBLEMINT case of 2003, the ECJ found that DOUBLEMINT was purely descriptive of chewing gum, stating that just because 'double' and 'mint' in combination gave rise to a variety of possible meanings, this did not automatically mean that the words were not descriptive. Under Article 4 of Regulation No 40/94, a Community trade mark may consist of any signs capable of being represented graphically, provided that they are capable of distinguishing the goods or services of one undertaking from those of other undertakings.

Chewing gum sales aren’t quite what they once were. Although gum was once quite popular and ubiquitous, sales began declining over time, starting with the increased popularity of mints (like Altoids in the late 1990s. In a 2014 report, the AP reported chewing gum sales fell eleven percent between 2010 and 2014, forcing marketers to rethink their marketing strategies for modern consumers. Over the next few years, sales were expected to decline despite occasional surges, as Chicago-based research firm Mintel reported in 2015. Another perk of the gig was the travel. What could be better than shooting commercials around the world with your best friend? In this 2008 case, the ECJ clarified that distinctiveness and descriptiveness are separate considerations requiring separate assessment in terms of whether a Community Trade Mark (CTM) should be registered.

As a play on the word "double" in the name, one of the most notable aspects of this brand is the advertising campaign featuring identical twins wearing matching outfits. Beginning in 1939 with stylized illustrations of twins, advertisements continued with print ads and later television commercials, featuring actual twins as spokespersons. As you may expect, this gum has a strong mint flavor. Is it double the mint flavor of other mint-flavored gums? We wouldn't say so, but keep in mind that this product earned its name over 100 years ago... so it may have been the best on the market at the time. If you like plain mint, you're sure to like this flavor, as it's smooth and inoffensive. After Dian and Denise Gallup became Doublemint Twins, they benefited from the prestige of being the spokespersons for the iconic gum brand. They acted in small roles on shows like The A-Team, Hill Street Blues, and Who’s The Boss. The Office for the Harmonization of the Internal Market (OHIM) Board found that the words "euro" and "hypo", which were an abbreviation of "hypothek" meaning "mortgage" in German, were descriptive of those services, and the association of those two elements in one word did not make the word any less descriptive. Doublemint is a variety of chewing gum made by the Wrigley Company; according to early advertisements, it is "double strength" peppermint flavored. It was launched in the United States in 1914, [1] and has had variable market share since then. [ citation needed] The Doublemint Twins history [ edit ] 1914 newspaper ad for the new Doublemint.