Without [him] many of our childhoods would be very different,” Group CEO Pierre Pang Hee Ta, Pang’s grandson, told CNN Business in a statement. “He is truly a legend, we have our utmost respect for him, and we are grateful for what he has done and will now continue his legacy.” Whenever they expand to a new country, they would identify good partners and distributors to work with. My father is a very savvy person, so he worked out a way to season the noodles, while I marketed the finished product, aiming it at kids. The Mamee name and the blue monster mascot were chosen because they are easy to remember.” Pierre Pang told Malaysian publication The Edge in March that the launch of those potato chips was “the single most important decision in our history, as the brand contributes more than 70% of our revenue and is exported to 18 markets.”

But like all debates, there really is no right or wrong answer – it's all up to you at the end of the day. However, for the sake of discussion, here are some other ways people have suggested Mamee Monster be consumed: IMAGE: u/Yangjh / Reddit Vuitton Pang, one of Mamee’s Directors, shared that an important lesson they’ve learnt is the necessity of having a good distribution network. Fortunately, Mister Potato’s sales alone have registered 20% to 25% growth since the launch of the sponsorship barely a year after they signed the MU sponsorship deal. Strategies Beyond A Good Recipe The makers of Mamee, however, refuse to live in the past. The company continues to push the boundaries of brand experience, especially at a time when consumers are using media in new ways.At its main factory in Malacca, the company employs the latest technology to ensure the quality of the products remain consistent. Robots have taken over most of the manual work in the factory, with a target to reduce the workforce by 20 per cent annually. Crush it, but like minimally so it's in big chunks instead of tiny pulverized bits for ease of eating," the Redditor says. "Pulverized bits are great for just pouring it in your mouth though."

Pang, a former used car dealer, founded the company in 1971, when he and a business partner set up an instant noodle factory in the Malaysian coastal state of Malacca.We have been approached by [tech giant] Alibaba [which owns the South China Morning Post] for a collaboration even though we have not done much promotion in China,” Pierre says. Following the news of Pang’s death, the official Mamee Monster account posted an illustration of Pang and the famous blue monster. In an interview this year, Pang’s grandson said that while Mamee was its most recognizable brand, Mister Potato crisps were its biggest moneymaker. One of their most notable international recognition s was their partnership between Mister Potato and Manchester United from 2011 to 2014. When Tan Sri Pang returned from Japan, he took over Mamee’s marketing to rural and sundry shops while his father focused on the factory’s operations.

After more than four decades in business, the company has notched up many major milestones, including a partnership with Manchester United Football Club and the opening of a free kidney dialysis centre in Malacca for underprivileged locals. One character in particular captured the imagination of young Malaysians – a large, blue monster. Far from being scary, the furry Mamee noodle monster burrowed its way into the hearts of many youngsters thanks to the unusual television commercials. When it comes to driving their sales up, Pierre Pang, the group’s Executive Director shared with The Star that one of their most important strategies is to collaborate with other businesses.Prior to venturing into this business, Datuk Pang shared with The Star that he used to be a second-hand car dealer up until his friend coaxed him out of it and into the instant noodle market. Datuk Pang Chin Hin, founder of Mamee / Image Credit: Sally Samsaiman