Mondelēz International is building on an incredible first year for Cadbury Dairy Milk Freddo Treasures, 2019’s biggest new sweet treat launch [i], with the launch of an exciting new series for the brand – Cadbury Dairy Milk Freddo Treasures Space Series. Pip: A polar bear from the north pole, Pip loves swimming; be sure to keep an eye out for his magic sign when he’s in cold water Dave McDermott, brand manager at Mondelez International said: “Freddo is one of the UK’s most endearing and iconic characters, so we’re incredibly excited to launch Cadbury Freddo Treasures to the nation.

Nicole Dudley, brand manager for Cadbury Dairy Milk Freddo at Mondelez International, said: “Cadbury Dairy Milk Freddo Treasures has delivered tremendous success in its first year on shelf, as it was the number one launch in standard chocolate in 2019. The other half of the chest contains one of 17 toys – either a figurine of Freddo or one of his seven animal friends, or a game such as a puzzle. Chance of a figurine is seven out of 10, according to Mondelez. Cadbury is to take on Kinder Surprise with Freddo Treasures, a combination of chocolate and a toy aimed at children aged from five to nine.

hammy (@iamhamesh) said: "I judge the economy on the price of freddos and the performance of john lewis. We're entering dark times lads." Additionally rolling out to convenience retailers from 10 June is Cadbury Dairy Milk Freddo Treasures White, which will offer shoppers the same characters from the Space range, alongside Cadbury white chocolate buttons.

Cadbury Dairy Milk Freddo Treasures (14.4g/28g with toy) is a purple chest filled with ‘treasure’ in the form of Dairy Milk Buttons alongside one of 17 different toys. The toy is either a Freddo and friends figurine, or an interactive game. The chest also includes a QR code, which reveals to parents hidden historical treasure across the UK and Ireland, intended to inspire a family day out. With the portion of Cadbury Dairy Milk Buttons coming in under 100 calories per chest it’s a treat parents can feel good about giving their children. Jo: Super smart and witty – Jo the cat is always on the watch out for her friends. She is able to see danger in the dark as her eyes glow up in the dark so she can light the way for her friends at nightOz: A panda who loves adventure. His head bobbles and wobbles as he jumps around on the quest for treasure. Pip: A polar bear from the north pole, Pip loves swimming; be sure to keep an eye out for his magic sign when he’s in cold water We are aiming to change this with Freddo Treasures, which we expect to drive incremental sales to existing products like Kinder Surprise.” Dave McDermott, brand manager for Cadbury Freddo at Mondelēz International, said: “Freddo Treasures offers the great taste of Cadbury Dairy Milk Buttons and a toy which is suitable for kids of all ages.

Freddo Treasures contains 76 calories, making it in line with current Public Health England guidelines, which is to give children no more than two treats per day with a maximum of 100 calories each. Cadbury Dairy Milk Freddo Treasures on sale in Treasures is comparable in price to Ferrero’s Kinder Surprise, the leading brand in the confectionery subcategory of rewards for younger children. The market had been “stale over the past few years” according to Freddo brand manager Dave McDermott. “There’s been a real absence of innovation.” Moo: Kind and gentle, you’ll always find Moo the cow with her arms open giving hugs to everyone. She gently nods her head as though she is in the field, grazing on grass. Skye: Every adventurer needs a wise companion and Skye, who like real owls can rotate his head around, will answer questions with either a yes (thumbs up) or no (thumbs down). ii] Cadbury Dairy Milk Treasures (milk chocolate) contains 76 calories and the white variant has 77 caloriesPip: A polar bear from the North Pole, Pip loves swimming. Be sure to keep an eye out for his magic sign when he’s in cold water. Additionally, we know white chocolate sales are rising as shoppers look for new options when they’re looking for a treat. Cadbury Dairy Milk Treasures White will help give choice to those adult shoppers wanting to buy a different treat for others.” Raz: Like all cheeky monkeys, Raz is always up for a laugh – he’ll giggle as you move it up and down Additionally, we know white chocolate sales are rising as shoppers look for new options when they’re looking for a treat. Cadbury Dairy Milk Treasures White will help give choice to those adult shoppers wanting to buy a different treat for others”. Cadbury has unveiled a new campaign to celebrate the launch of its new Cadbury Dairy Milk Freddo Treasures, Space range.