TikTok sensation, entrepreneur, and global superstar Charli D’Amelio has been selected as the global brand ambassador to showcase what makes Tamagotchi Uni unique, united and universal. A celebrated creator herself, the company says Charli was a ‘natural fit’ when choosing the face of Tamagotchi Uni, which expands on the nurturing play pattern with exciting features that infuse creativity and personality. The Hulu star will be giving her own followers a first-hand look at the new device with a content series on her social channels. Adult: Indefinite until death with neglect, Tamagotchi goes home by themselves after 4-5 days, or user sends them home. For example, if you are buying a toy for a toddler that is too advanced, they may get bored and turn to other activities while they wait for the toy to be played with. Thus, early learning toys are appropriate for toddlers, instead of too complex toys. With over 91m sales worldwide, Tamagotchi is now connecting fans globally for the first time with a truly unique device created for the modern digital world, taking its brand-transcending nurturing virtual pet experience to a whole new level. MULTILINGUAL.Choose from 7 languages for gameplay: English, Spanish, French, German, Italian, Portuguese, Japanese

I’m a huge Tamagotchi fan and I’m so excited to be able to partner with the brand to launch an all-new device designed for a new generation,” commented Charli. “Tamagotchi Uni is a whole new experience and gives fans the opportunity to customise the play in an exciting and interactive new way.”Universal: Linking to the world through the Tamaverse lets kids meet characters from around the world, sample global fashions and share their UniTama’s style, go on globetrotting adventures, meet the partner of their UniTama’s dreams and get married.

PLAY ALONE OR WITH FRIENDS: Tamagotchi Pix includes 17 new games earning Gotchi points that keep your Tamagotchi happy, plus you can now connect to your friend's device to exchange gifts, set up playdates and explore togetherTamagotchi fans are always looking for new ways to personalise their experience while nurturing their character, and Tamagotchi Uni opens the door to endless possibilities to do so,” said Tara Badie, Bandai Namco Toys & Collectibles America, senior director brand strategy. “Not only are we thrilled to be able to give fans this opportunity, we’re excited to see them in the Tamaverse.” Multilingual: There are seven languages for gameplay: English, Spanish, French, German, Italian, Portuguese, Japanese. For example, if a child wants to play with cars but can't yet reach them without climbing up on furniture or standing on boxes, then consider purchasing an attachment that allows them to play with cars without having to stand up or climb up things. Bandai UK is also partnering with British-based social talent to support the new product launch. On 27th June, the company will hold its own launch event in line with the US and Europe, hosting media, celebrities, and influencers who will be the first to experience and get hands-on with the new Uni prior to it hitting UK shelves from 15th July.