In a bid to find a growth serum that really works, we asked our panel of beauty testers to put a range of market-leading products to the test for two months. These seven earned their seal of approval: INNOVATIVE FORMULA - The formula contains the Luxury of Youth Ingredient rich in precious argan oil which works in synergy with hyaluronic acid. I ended up using it for 43 days. However, it should be noted that I took my ‘before’ pictures about three days after I actually started using the serum (I’m really forgetful, ok?!)

To calculate the average price, we add up the cheapest daily prices of the last 90 days and divide by 90. The lifetime of a lash is around 3 months, but it can vary depending on physiology, age and lifestyle. There are three phases of the hair growth: more lash growth with Vitamin B7 & E: Other eyelash serums with vitamin B7 struggle to penetrate the lashes because the antioxidant-rich molecules disperse with water. Our PATENTED NANOEMULSION MEMBRANE PROTECTS our VITAMIN B7 from WATER for 99.8% STABILITY. Paired with VITAMIN E, it encourages KERATIN SYNTHESIS. This little bottle of Double Lash, (which could be mistaken for the cursed nail-biting solution Stop ‘N’ Grow, IMO) promises “longer, denser, stronger lashes”. That’s not how I remember the Daft Punk song going, but anyway.Double Lash helps stimulate lash growth by shortening of the telogen phase and strengthening the anagen and catagen phases.

I’m assuming the reason why the instructions state to apply at night is because the serum – as it’s white – shows up on your lashes slightly, even when it dries down. On days when I did apply during the day, this didn’t really matter too much to me. I’m not that self-conscious, and you’d only be able to see it if we were engaging in some sort of intense staring competition. So, how did it match up to their claims? The formulation of the Waterproof Mascara contains hydro-regulating, nourishing and protective silk proteins which help perfect lashes stay longer rooted whilst fortifying them. Firstly, on lash loss – I experienced none while using this. Zilch. Nada. I’m aggressive eye-rubber at the best of times and over the course of the trial, I definitely noticed a decrease. The first few times I used this, my application technique was … Questionable, to say the least. I ended up getting more in my eye then on my actual lashes (which, I would not recommend FYI, it stings.)The same goes for eyelashes – people are after the fluffiest, flutteriest eye framers, be they fake or otherwise. Some people swear by the stuff, others certify it as absolute swizz. The most popular of the lot seems to be the iGlow serum (our own Louise McSharry counts herself as a fan.) For those seeking natural, full and fluttery, perfect lashes, the search just got that much easier! We’ve just launched a set containing a trio of our best-selling lash products.