Whether you colour your hair at home or in the salon, you may be wondering if it’s possible to make your hair dye last longer. The great news is yes, you can - here’s our professional guidance on how to maintain and preserve your hair colour, and keep your blonde glowing, your brunette rich and your red vibrant. Aqua, Hydrogen Peroxide, Steartrimonium Chloride, Cetyl Alcohol, Ceteth-40, Stearyl Alcohol, Myristyl Alcohol, Cetrimonium Chloride, Etidronic Acid, Sodium Hydroxide, Acetaminophen, Salicylic Acid. This ground-breaking collection infuses brunette tones to blend away unwanted grey hairs into natural-looking brunette. Formulated with coffee extract and GreyBlend technology, our Defy Grey Shampoo gradually blends away first greys by infusing warm brunette tones into grey strands for a naturally-blended brunette look, effectively disguising greys. Rinse your hair with cold water: Cold water seals your hair cuticles and prevents colour bleed. If you can’t face cold water, go for cool water, and tip your head forward to avoid a cold shower.

Choose colours with a “G” or “BG” if your complexion is more honey or almond, you tan easily, or your eyes are brown or hazel. Choose shades with an “N,” natural, if your complexion is pale, rosy, or has an even ebony colour or your eyes are blue or green. Maximise UV protection: If you’re somewhere hot and sunny, shield your hair from sun exposure using UV-protective sprays or wearing a hat. You should always protect your hair in the sunshine anyway to prevent sun-damaged hair. Transform your hair from frizzy to smooth instantly with our Frizz Ease Serums. Our iconic multi-taskers combat frizzy hair, protect hair from heat and humidity, hydrate and add shine. We have relaunched our serums so that you can now use them on wet and dry hair for instant, long-lasting smoothness. Suitable for all levels of frizz. Safe for colour-treated treated hair. Vegan friendly.** Ash and milk chocolate shades of brown best suit neutral undertones, adding a splash of colour to your complexion. Look for colours like 5N and 6A as well as richer darker browns, which help complement your golden hues. That said, be sure to avoid anything two shades lighter than your natural colour as you’ll want to add a bit of warmth to your complexion. Do you like to see golden tones in your hair or do you prefer neutral tones? If you like to see golden tones in your hair, select a shade with the word “golden” in its description, or a “G” for “Golden” in the alphanumeric code (for example, shade 8G). If you prefer a neutral tone, choose an “N” (for example, shade 4N). If you want to be a redhead, choose an “R” shade like 6R, 5R, or 4R.

Hair Colour at Home

If you have a neutral skin tone, you can be a bit more daring with your choice of red, with less natural shades like sangria or cherry giving you a fiery, bolder look. If you have a more tanned complexion, you should avoid any purple undertones as these can wash you out and make your skin tone look yellow. Try a medium red brown like 5R, which works especially well with medium and darker skin tones. Permanent hair dye won't wash out of your hair in the same way that temporary or semi-permanent hair dye does, but it will eventually start to fade and change shade over time. Brighten your blonde while infusing a dose of much-needed hydration with our Highlight Activating Moisturising Shampoo and Conditioner for dull hair. This range gently cleanses and moisturises, and leaves hair with a full spectrum of tones for highlights and balayage. The Highlight Activating For Blondes range nourishes and reactivates your highlights for smooth, soft blonde hair. Safe for colour-treated hair.

You can't preserve your hair colour indefinitely as life will always get in the way, but you can switch up your routine to prolong your hair colour: Semi-permanent hair dyes last, on average, around 6 weeks. Like with permanent hair dye, how often you wash your hair and the products you use will have some bearing on how long the dye lasts. Transform dull grey to shimmering silver! This collection for grey hair is designed to smooth and moisturise grey strands, care for your hair and neutralisebrassy tones for a youthful, radiant shine. Formulated with SilverGloss Technology to moisturise and polish silver strands. Safe for colour-treated andchemically-treated hair.Our Brazilian Sleek Frizz Immunity Shampoo for frizzy, medium to coarse hair tames unruly frizz for long-lasting sleekness. Our Brazilian Sleek range isinfused with Keratin Drops and leaves your hair smoother, softer, more manageable, and resistant to frizz. The result is a sleek, glossy style that lasts, withup to 72 hours of humidity protection. If your complexion is made up of more neutral tones, then natural blonde shades that are richer in colour are a stylish option to go for. Golden honey shades ranging from light ash blonde like 9A to more natural tones like 9N will best complement your undertones, but you could also go a shade or two lighter! Use a colour-protecting shampoo and conditioner: Our Sheer Blonde, Brilliant Brunette and Radiant Red ranges are tailor-made for dyed hair, and formulated to resist colour loss. Our Pro Colour Revive range is perfect for all dyed hair colours - it's expertly-formulated to strengthen hair and protect against colour fade. Transform your blonde hair from brassy to cool blonde! Our Violet Crush Daily Purple Shampoo is infused with crushed violet pigment, and neutralises unwanted yellow tones to restore your bright, cool blonde between salon visits. For optimal results, use with Violet Crush Tone Correcting Purple Conditioner and our Violet Crush Purple Toning Mask to hydrate and nourish hair while neutralising brassy, orange tones. Safe for use on natural and colour-treated blonde. Peroxide-free and ammonia-free formula. Vegan-friendly formula.** Aqua, Alcohol Denat, Disodium Cocoyl Glutamate, Laureth-23, Ammonium Bicarbonate, C11-15 Pareth-9, Propylene Glycol, Ammonium Hydroxide, Toluene-2,5-Diamine Sulfate, Decyl Glucoside, Sodium Cocoyl Glutamate, Ethanolamine, Polyquaternium-22, 2-Amino-3-Hydroxypyridine, Parfum, PPG-7, 2-Methyl-5-Hydroxyethylaminophenol, 4-Amino-m-cresol, Sodium Sulfite, Ascorbic Acid, Myristyl Alcohol, 2-Amino-4-Hydroxyethylaminoanisole Sulfate, Tetrasodium EDTA, Resorcinol.

Avoid chlorine: Protect dyed hair from pool water by wearing a swimming cap or applying a leave-in conditioner before swimming. Create deeper, richer brunette tones, and add lustrous colour to natural and colour-treated brunette hair as you cleanse. Our Midnight Brunette range is formulated with cocoa and Evening Primrose Oil; this formula restores and enriches your brunette tones, leaving your hair cleansed, silky, smooth and soft. Number one professional haircare brand IRI HBA/OTC, Premium Haircare Category, Value Sales, 52 w/e 22nd Jan 2022. Blonde shades with a darker base like dirty and butter blonde that incorporate hues of caramel and golden highlights best complement warmer undertones. Shades like 9A and 9N, mixed with butterscotch and caramel tones, are the perfect answer for making lighter shades more wearable on warmer undertones. With our wide range of expertly-formulated shampoos, conditioners and treatments, as well as our iconic hair serums, styling products and vegan-friendly formula** hair dyes, you can achieve salon-quality hair at home.

Inspired Articles

Transform your blonde hair from dull to sun-kissed with our Go Blonder range! Our Lightening Shampoo and Conditioner gently cleanse and lighten, and our Lightening Spray lightens your hair up to two shades. Use our Nourishing Mask to visibly strengthen and repair natural, colour-treated and highlighted blonde hair. This range restores moisture and renews softness. Ammonia and peroxide-free.

Let’s face it - your hair looks best freshly coloured. Nothing beats the ultra-glossy, rich and lustrous look of toned, tinted, highlighted or balayaged tresses. And there’s almost nothing more annoying than discovering your newly-coloured hair is fading with every wash. Instantly bring out the best in your colour. Our Vibrant Shine Care range adds shine to all shades and styles, illuminating your hair from within. Our innovative formulas, with lightweight Rosehip Oil and Shine-Enhancing Complex, cleanse hair without weighing it down to amplify glossy shine and bring out the best in your colour. Suitable for natural or colour treated hair. Vegan-friendly formula*. For dry, damaged, frizzy hair in need of repair, our Miraculous Recovery collection nourishes and smooths for healthier-looking and feeling hair. Expertly-formulated with Anti-Damage Technology and nourishing oils, this range helps visibly repair damage, reduce frizz and help to seal split ends for shiny, smooth, hydrated hair. It’s common for permanent hair colour to last 6-12 weeks, depending on the condition of your hair when it was dyed, how often you wash it, and the kind of shampoo and conditioner you use. Explore our range of John Frieda hair products, including award-winning Frizz Ease, Sheer Blonde, Volume Lift and Precision Foam Colour.

MORE INSPIRATION

Limit washing: If you can, reduce how often you wash your hair to retain your hair’s natural oils that protect colour. Use dry shampoo in between washes to absorb excess oil. The John Frieda® professionals understand your hair. Our expertly-formulated products are designed for a wide range of different haircare and styling needs. Whether you’re looking to visibly repair damaged hair, transform your hair colour, enhance your current shade, add volume to fine hair, embrace your curls or smooth frizz and flyaways, we have tailored solutions to help you achieve your best hair every single day. Bring out the best of your waves and curls with our curl-loving frizz-defying formulas. Hydrate, define and enhance your natural waves, coils and curls to leave your hair looking smooth, defined and frizz-free. The range also includes shampoo for curly hair, as well as conditioner for curly hair, Curl Defining Crème, Daily Styling Spray, Nourishing Crème Oil and Ultra Nourishing Deep Conditioner. Dream Curls’ super-hydrating formula intensely moisturises and detangles curly hair for visibly-healthy curls and coils. Our Radiant Red Boosting range enhances red tones with every use, giving you bright, vibrant colour for longer. Red and copper tones are preserved, so you can enjoy the vibrant red hair you love for even longer. Our Radiant Red range, infused with Pomegranate Extract and Vitamin E, helps to seal in moisture, leaving hair bright, soft, and smooth with intensely radiant colour.