The ad follows a group of long-toothed beavers in their natural habitat as they roll their sleeves up and get to work, chopping down trees, gnawing on bark, carrying planks and hammering nails. The ad follows a natural habitat crowded with long-toothed beavers. In addition to this, these creatures started their day by cutting down heavy-coated logs with sharp bladed using a handsaw. You are responsible for all activities through your account. You are responsible for the accuracy of the information you provide to us in relation to your account, and for updating it where necessary. You are not allowed to create multiple accounts. We may terminate or temporarily suspend your account to protect you, ourselves or our partners from (suspected) identity theft or other (suspected) fraudulent (e.g. false, misleading, deceptive) activity. You have the obligation to keep your login credentials confidential. You shall not authorize any others to use or access your account. We may sell, license, transfer, assign or in any other way dispose of the Service (including Members) to any third party without any notification to you, e.g. (but without limitation) in connection with any reorganization, restructuring, merger or sale, or other transfer of assets.

Thoughts: At least to begin with, the nose promises more than the palate can deliver. However, given time and a little splash of water, the dram opened up and improved. Some tinned pineapple started to come through and the mouthfeel seemed to loosen up. Where the whisky previously felt tense and restrained it now felt relaxed and flowed over the tongue. Water took it from disappointing to gently satisfying. A decent, if unspectacular, dram. We may, but are not under any obligation, to release new functionalities and tools or other features for the Service every now and then. Any new functionalities, tools and features shall be part of and governed by the Terms from the moment they are launched and/or available. Further, we reserve the right to modify, change, discontinue the Service, add or remove features, update the Service, change its appearance, temporarily and permanently, at any time, in whole or any part thereof. The campaign debuts tonight with a series of key TV slots against Taskmaster and Married at First Sight Australia on Channel 4, and with a spot against the pilot episode of Sky’s Lily Allen vehicle Dreamland. Other media slots around key Sky and C4 properties are planned. Gledstone says he hopes that Barry [the beaver] – the working name for the ad’s protagonist – can become a long-term brand mascot for The Woodsman in the same way that Edrington’s Famous Grouse has been used for its eponymous blend.To bring this to life, Mr. President decided there was no better mascot for the brand than the hardest-working wood chopper in the forest - the common beaver.

The TV campaign was directed by John Riche through Untold Studios and filmed in the quiet mountain village of Govedartsi in Bulgaria. Instead of using CGI footage, Mr. President opted to work with specially crafted puppets, with the action led by puppeteer expert Alexander Berchert. The animals were created by British model maker Jonathan Saville. Without prejudice to the section Liability below, the Service may be temporarily unavailable during maintenance, updates, etc. We shall make reasonable efforts to inform you of any unavailability due to maintenance or updates. We wanted the work to be the best it could be and the way we could do that was by having everything approved at each stage.” He is a symbol for rewarding doing and everyone else that does. Everyone loves him, but I think everyone also loves what he stands for and how and how that links into the brand.” Regardless of whether the Service offers the functionality to contribute, you are solely responsible and liable for any content and information that you create, upload, post, publish, link to, duplicate, transmit, record, display or otherwise make available on the Service or to other Members, such as chat messages, text messages, videos, audio, audio recordings, music, pictures, photographs, text and any other information or materials, whether publicly posted or privately transmitted (“Contributions”).

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Anticipating that their creative ideas might fall foul of alcohol ad regulations that prevent brands from appealing to children, Mr President shared storyboards with the ASA, Clearcast and drinks industry lobbyists the Portman Group throughout. No partnership, joint venture, agency, or employment relationship is created as a result of your use of the Service.

Nothing in the Terms shall exclude or limit our liability for fraudulent misrepresentation or for death or personal injury resulting from gross negligence or willful misconduct by us. Not to worry. As a lover of Folk Tales and Celtic Mythology, I figured that their simply had to be something in the Gaelic traditions that related to a Woodsman of some sort. What I found instead was the story of a storyteller. A storyteller who was also a Woodsman. Dewar was meticulous. He spoke with many storytellers, often recording several different versions of the same story before combining them to make the most complete, definitive version. Then he would carefully write it all out in Gaelic. Through his years of travelling, he amassed an incredible wealth of material; around a million and a quarter words spread throughout ten volumes. The Service has been prepared by us solely for information purposes to Members and the Service is based on information we consider reliable and we obtain the contents of the Service from a number of different third party sources (including Contributions), but we do not endorse, support, represent, warrant or guarantee the completeness, truthfulness, accuracy, or reliability of the Services and any information therein.

Whiskybase B.V. (“Whiskybase”, “we” or “us”, company details below) offers a whisky enthusiasts online platform that provides its members access to the most comprehensive, transparent and trusted resource of whisky bottles and allows and stimulates its members to contribute information about whisky bottles to the platform (“Service”). Whiskybase B.V. is the Dutch private limited liability company, having its statutory seat in Rotterdam, The Netherlands and its office at Zwaanshals 530, 3035 KS Rotterdam, The Netherlands. Whiskybase B.V. is registered with the Dutch Chamber of Commerce under no. 52072819. If any provision of these Terms is held invalid, the remainder of the Terms shall continue in full force and effect. As beaver brows are mopped we see a bottle of The Woodsman Whisky being poured, to celebrate what they’ve been beavering away on - a steaming, bubbling riverside hot tub. Smell: Smells a bit like standing between a bakery and a carpenter’s workshop. Lots of wood and baking spices. Bread baking in the oven. Scones with cream and butter. Cinnamon, ginger and nutmeg. Sawdust and pencil shavings. There’s also caramel and runny honey. Dried banana, coconut and hazelnut. A touch of apple and white grapes.

Each and every Member must be of legal drinking age in its country of residence to be allowed to use the Service. If no such law exists in a Member’s country of residence, the Member has to be over 21 years old to use the Service. We have the right to ask you to provide proof of your age and/or to provide further identification to prevent underage usage and/or for any other legal or legitimate purpose. By using the Service, and by creating an account you represent, warrant and confirm that you are of legal age. In the advertisement, some were tearing down wood with an axe. While others were hammering nails in a wooden barrel. Also, the Woodman ad tells how hard-earned reward these beavers will get in the form of ‘the Woodsman Whiskey’ bottle, which inturns is ‘well-earned.’ Later, one can appreciate these painstaking beavers enjoying rewarding hot and bubbly tub baths.Mr. President has carefully chosen the best mascot for this campaign. Further, no one can truly depict the real power of ‘the Woodsman whiskey’ than these dedicated beavers. If we decide not to exercise or enforce any right or provision of these Terms, such decision shall not constitute a waiver of such right or provision.