On 23 October 2023, Parag Desai, executive director, passed away due to a brain haemorrhage caused by injuries sustained during a fall outside his house. [6] Operations edit Traversing in time to over a century ago, Wagh Bakri Tea Group was the fruition of the dream of a devout Gandhian, Shri Narandas Desai. An entrepreneur at heart, he started out in 1892 with 500 acres of tea estate in South Africa. Taking on the fine task of nurturing tea, passionately and single-handedly, he learned the intricacies of cultivating and producing tea, along with the aesthetics and norms of the business. However racial discrimination forced him to return to India with nothing but a few valuables and a certificate from Mahatma Gandhi for being the most honest and experienced tea estate owner in South Africa. We have a variety of teaware including the Infuser glass kettle, suction cup, vacuum flask and vacuum insulation cup. 6) What are the different chip flavours available?

With their ethos being the same, Wagh Bakri Tea has opened 15 tea lounges amidst the growing trends of tea cafes in India. These lounges stand as a testament to the brand's commitment to creating common meeting grounds for tea lovers. Parag Desai, a guiding light of the brand, explains, “The objective of tea lounges is to provide a common meeting ground to tea lovers and to further popularise tea as a preferred beverage. Adapting to Changing Trends From celebrating the unsung heroes of fatherhood on Father's Day to igniting a wave of nostalgia with the heartwarming "GharWali Chai" campaign, Wagh Bakri is adopting the trends of its young target audience. CSR by Wagh Bakri Tea The heartwarming journey of the Wagh Bakri tea company is a tale that knows no boundaries, as it has risen from humble beginnings to achieve global success. Through its relentless dedication, Wagh Bakri has masterfully blended tradition and innovation, bringing forth a delightful range of products like Wagh Bakri Assam tea and Wagh Bakri gourmet tea that has captured the hearts of tea lovers worldwide. Frequently Asked Questions 1) When did Wagh Bakri Tea start? Narandas Desai founded the Wagh Bakri Tea company, today his great-grandson Piyush Desai is the director of the company. 3) What is the origin of Wagh Bakri Tea?Yet, little did they know that the tides of time were turning, and a revolution in tea brewing was on the horizon.

However, Wagh Bakri's journey wasn't just about embracing the future; it was about nurturing the roots of affordability and unwavering quality. Their product range, with an economically friendly price tag, stood as a testament to their commitment. Unlike competitors adapting to market dynamics, Wagh Bakri held firm. Prices remained unswayed by fluctuations, costs, tax reforms, or any other factors.In the fight for the top spot, Tata Global Beverages (TGB) and Hindustan Unilever (HUL) had similar shares between 2012 and 2016 – around 29% and 27%, respectively. But Wagh Bakri's share went up from 7.18% to an impressive 8.09%. The reason? Wagh Bakri did what it could do best, it played on its strength that is focusing on regional with bootstrapped, cash and strong distribution network. Diversifications The name 'Wagh Bakri' symbolizes the co-existence of one and all creating long lasting relationships in society by dissolving differences over a good cup of tea. We serve the best quality of tea consistently throughout the year to one and all. In other words, Wagh Bakri stands for relationship and harmony. For over 130 years, Wagh Bakri has been more than a tea company; it's a creator of connections and a nurturer of relationships. Beyond the delightful aroma and taste of every cup, it's the commitment to quality that has defined their journey. The directors' personal involvement in the tea evaluation process ensures that each cup meets the highest standards. Being progressive Tea isn’t just a comforting cup; it’s also a bustling market. Wagh Bakri faced giants like TGB and Hindustan Unilever, as well as fast-growing startups. While others hurry to expand, Wagh Bakri takes its time, avoiding the pitfalls of rapid growth. Competitors like Amar Tea and Girnar managed to grab market share in 2016 to reach 2% by widening their distribution. Yes, Wagh Bakri offers instant tea in various flavours like Elaichi, lemon grass, ginger and masala and with no added sugar variant. 5) What teaware does Wagh Bakri offer?