Efes brand, the flagship of Efes Beer Group (EBG), revised its logo, label, and bottle design in April 2009. [3] See also [ edit ]

Efes is brewed by Anadolu Efes Biracılık ve Malt Sanayii A.Ş (Anadolu Efes for short) and was established in 1966. At about the same time the Türk Tuborg was granted permission to open their brewery. It did not take long for Efes to effectively become the number one brand in Turkey. In the 1980s they led a successful television advertising campaign, just before Turkey banned beer adverts. This helped it to stand out, it also benefited from intelligent sponsorship of sporting teams, and targeting the tourist market. Anadolu Efes Biracılık ve Malt Sanayii A.Ş. (lit. Anadolu Efes Brewery and Malt Industries) produces and markets beer and malt and non-alcoholic beverages in a wide geographical area comprising Turkey, Russia, the Commonwealth of Independent States (CIS), Europe, Central Asia and the Middle East. Anadolu Efes is a member of the Anadolu Group. Anadolu Group was founded in 1950 by the Özilhan and Yazıcı families. Exhibiting a rapid and sustainable growth since its inception, the Anadolu Group transformed into a holding company in 1969. This section does not cite any sources. Please help improve this section by adding citations to reliable sources. Unsourced material may be challenged and removed. ( December 2013) ( Learn how and when to remove this template message)

A (Brief) History of Turkey

The period between 1923 and the 1980s was dominated by political strife, with three military coups taking place. Since the 1980s, political turmoil has ended (apart from the odd attempted coup), and Turkey has thrived as a country. With massive increases in population, and closer ties with Europe. A History of Beer in Turkey EFES Draft Beer strikes the perfect balance between being aromatic, flavourful, and smooth to drink, making it an ideal companion for your gatherings, parties, or simply to unwind after a long day. Anadolu Efes currently continues its operations as a global company, which exports three quarters of its production. In terms of sales volume, it is the 6th largest brewer in Europe, and the 11th largest in the world. Exporting products to over 70 countries, Anadolu Efes is one of the key players in the region with a total of 15 breweries, six malt production facilities and one hops processing facility across Turkey, Kazakhstan, Russia, Moldova, Georgia and Ukraine. Unlike regular lagers, EFES Draft undergoes a shorter pasteurization process, resulting in a fresher and more vibrant flavour profile. While this grants it a shorter shelf life, its taste remains unparalleled!

Not great in any area other than the appearance. One to avoid unless you've tried everything else on offer, and even this it probably isn't worth your while. So Efes funded Turkey’s first beer festival “Brewstival” to highlight Turkish beer. This was great for the craft beer scene in Turkey as they were able to promote their beers, and it was good for Efes because they were able to create an “Us vs Them” mentality in Turkish beer.Shelf life of Efes Beer in Draft Bottle is less than other beers due to a shorter level of pasteurization. this gives an aromatic, flavoursome and smooth drinking to Efes Draft beer in a bottle. Special production gives Efes Draft Beer its taste guarantee. I’m struggling here, so I’ve added the Efes Dark Brown. Which is an okay beer, but nowhere near as good a beer as the Efes Pilsen. This was clearly brewed to be similar to a coffee porter, but they did not manage it. Still, it’s not terrible and is at least a variation from the sea of Pilsner. Efes Draft 5% abv One of the first Brewpubs in Istanbul, Bosphorus is a craft brewery run by an Englishman and a local Turkish craft beer lover. Their most well-known beer is the cleverly named Istanbul Pale Ale (IPA). It is a 5.6% abv IPA. BBC also sell a lager named Brew 81, as well as stouts, Blonde beers, Scottish ales, and many more. Torch Brewery