Brito, Sam de (January 16, 2005). "Men Paying to Learn to Be Appealing". The Sunday Telegraph. News Limited.

But the most offensive blind spot is how little he seems to comment on the misogynistic nature of the whole affair. When you basically treat women as disposible targets, it's weird not to comment on how objectifying that is. Considering how much he talks about the community turning men into robots, the absence of much discussion of how it teaches them to view women feels like a lost opportunity.The annual National Book Tokens Hidden Books Game launched on Thursday 16th November for the 11th year, designed by Harry Woodgate. In life, people tend to wait for good things to come to them. And by waiting, they miss out. Usually, what you wish for doesn't fall in your lap; it falls somewhere nearby, and you have to recognize it, stand up, and put in the time and work it takes to get it. This isn't because the universe is cruel. It's because the universe is smart. It has its own cat-string theory and knows we don't appreciate things that fall into our laps." (p 114)

Not to mention that these guys willingly trade in any shred of personality to become a walking, talking automaton, just to get a girl. Convey personality to the entire group by using stories, magic, anecdotes, and humor. Pay attention to the men and the less attractive women If you describe anything with enthusiasm and congruence, people will want to try it – especially if you don’t give them the opportunity to say no. Continue using a combination of time constraints and push-pull to amp her attraction. Keep telling her she has to leave soon.Of course, this book was written in the early 2000s, when people had the spare time to spend thousands of dollars on workshops on how to talk to women. Honestly, sinister soon gives way to pathetic in this book. The Game is really a book about the fragility of male ego and how it seeks refuge from the complexity of human relations in a puerile cult of sexual conquest. It's true, there are a lot of offensive things in this book. But that seems to be par for the course with social commentary nowadays. If no one is pissed off, no one is listening.