com/training/offers and select “Naming Products” to watch a short video tutorial so you can start using this in your business to make more sales ASAP.

For example, if we want to start running every morning, then we could prepare our running shoes and clothes beside the bed the night before. Most markets have a common unmet needs that fall into one of three categories: improved health, increased wealth, or improved relationships. We should take a look at our solutions list, which should be huge - we should be solving as many problems as we can. And finding an entrepreneur who not only understood it, but implemented it in the right way, is as hard as trying to find a unicorn.The best scarcity is honest, says Hormozi—for example, every business has a limit to how many clients they can serve, so just advertise that number!

For a guarantee to not be worth it, the increase in sales would have to be 100 percent offset by people who refunded. And for the right founders who share our values of competitive greatness, sincere candor, and unimpeachable character - we take a majority stake to help them grow and sell their business. destroys your margins, so you cannot provide a good experience, hire the best people, invest in your people, pamper your clients, invest in growth, invest in more locations or more scale, or do anything else to help more people. List out the problems for each step of the process of achieving the dream outcome of "losing 20 pounds in 6 weeks".

I’d say every aspiring entrepreneur should read this multiple times, but hopefully none of my competitors will 😏.

Any new business must begin with the right target market—that is a group of people motivated by an urgent need, desire, or pain. Yup, shame, embarrassment, ridicule are what you'll get if you don't give Alex a couple of measly bucks for his take on the marketing road less traveled, and for the record, if you don't believe Alex, he'll make it worth your while to change your mind. In 100M Offers, Alex Hormozi shares the secrets behind the Grand Slam Offer, a marketing strategy that transformed his life.As highlighted in the last section, offering disproportionate value is the key to unlocking big-ticket pricing.