Art Deco, streamline, and moderne are terms used to denote the loosely defined trend in art, architecture, and design from the 1920s to the 1940s that utilized decorative, geometric designs. He used brief telegraphic text, bold typefaces placed at an angle, and bright colours to attract attention and to convey his client’s message quickly and effectively.

Written by Charlotte and Peter Fiell, who've penned several of Taschen's comprehensive design tomes (including 1000 Chairs, Industrial Design A-Z, Graphic Design for the 21st Century), define design "in its most global sense as the conception and planning of all man-made products. Koloman Moser’s poster for the 13th Secession exhibition (1902) blends three figures, lettering, and geometric ornament into a modular whole. Finance is provided by PayPal Credit (a trading name of PayPal UK Ltd, Whittaker House, Whittaker Avenue, Richmond-Upon-Thames, Surrey, United Kingdom, TW9 1EH). In addition to such aesthetic, commercial, and corporate purposes, graphic design also played an important political role in the early 20th century, as seen in posters and other graphic propaganda produced during World War I. From furniture to graphics, it's all here-the work of artists who have shaped and re-created the modern world with a dizzying variety of materials.

Colour printing had advanced to a high level, and governments used poster designs to raise funds for the war effort, encourage productivity at home, present negative images of the enemy, encourage enlistment in the armed forces, and shore up citizens’ morale. He also promoted the integration of words and images into one unified composition and the use of functional typography.

They also edited TASCHEN's Decorative Art series and the 12-volume domus 1928-1999 and have most recently authored the double-volume Ultimate Collector Cars. The contrast between these two approaches can be seen in a comparison of German designer Gipkens’s poster for an exhibition of captured Allied aircraft with American illustrator James Montgomery Flagg’s army recruiting poster (both 1917). Designers reduced images of products to elemental, symbolic shapes that were placed over a flat background colour, and they lettered the product name in bold shapes. In the first decade of the 20th century, the experiments with pure form begun in the 1890s continued and evolved. Poised at the start of the 21st century, we can see clearly that the previous century was marked by momentous changes in the field of design.Two years later the couple co-wrote and published their first book "Modern Furniture Classics since 1945", which became an international bestseller and was required reading for all AIA architect students in the USA. The elements are masterfully balanced and aligned to create a cohesive composition, and the tilting at a diagonal angle energizes the space. The use of propaganda, that had became popular during the period of the war, had put in focus the national pride and political views in early poster design works. It contains an A-Z of designers and design schools, which builds into a complete picture of contemporary living. Accompanies the exhibit, ""A Century of Design, Part I: 1900-1925, "" December 1999-April 2000 at the Met in New York.

Read more about the condition Very Good: A book that has been read and does not look new, but is in excellent condition.Renowned for visually captivating publications across various genres such as art, photography, architecture, and design, TASCHEN's history reflects a commitment to high-quality content and aesthetics. In the title page to one poem, Lissitzky used a large red circle to signify the sun, the subject of the poem.