Michael Johnson — I added the ‘half-step’ in my first synopsis as a kind of ‘added extra’, but the team at Thames Hudson found this idea very intriguing. From the publisher) 'Michael Johnson is one of the world's leading graphic designers and brand consultants. You can change your choices at any time by visiting Cookie preferences, as described in the Cookie notice. This wealth of knowledge is accompanied by more than 1,000 images and illustrations of the world’s most successful identity systems, as well as generic templates to help further your own process.

There’s a reason why we carefully explain the reasons for change behind a new project such as Historic Houses — yet how many design companies still launch a rebrand just with a few pictures and some live surface mock-ups? The key questions to ask one's clients, make a lot of sense and cut through in a world of Venn diagrams and frameworks like a breath of fresh strategic air. The first part of the book shows how the birth of a brand begins – explaining how to identify the missing gap in the market and not just focus on the visual solution. Johnson also includes over one thousand vibrant illustrations of corporate identities and templates readers can use to start imagining their own company brands.Johnson has been cited as one of the most notable British designers by the Guardian and the Independent, and has been featured in Design Week’s ‘Hot 50’ list of prominent figures in design on three separate occasions. Finance is provided by PayPal Credit (a trading name of PayPal UK Ltd, Whittaker House, Whittaker Avenue, Richmond-Upon-Thames, Surrey, United Kingdom, TW9 1EH). In early 2014, Michael Johnson started work on a key book he felt was missing from his shelves — a definitive guide to the entire branding process that wasn’t biased to either strategy or design, but treated both as equals. Michaels's book may, at first, seem slightly light some the more seasoned brand strategists/designers but in my opinion, there is still a lot to be learned from it's no BS simplicity. A poor condition book can still make a good reading copy but is generally not collectible unless the item is very scarce.

With more than 1,000 vibrant illustrations showcasing the world s most successful corporate identities, as well as generic templates enabling you to create your own brand or ad with ease, Branding explores every step of the development process required to create the simplest and most immediately compelling brands. Please select the alternative 'tracked postage' option at checkout for full cover on more valuable items! The ultimate step-by-step visual guide to creating a successful brand, using contemporary brand identities as prototypes Num Pages: 320 pages, 1000 colour illustrations. In Branding in five and a half steps, Johnson strips some of the world’s most successful brands down to their basic components, enabling readers to understand how their verbal and visual approaches affect our daily choices and decisions.

Perfect for a fledgling business getting on the brand wagon or for an established business in preparation for a rebrand. Johnson explains branding in five and a half steps in very thorough detail with lots of examples in his book. People who find the go-to lingua franca of branding baffling, for whom an “essence” is what you put in a cake mix, not in your brand.

I had been thinking about how to rebrand our small family company for a couple of months before reading the book and it has been an invaluable help.This book constitutes the refereed proceedings of the 13th International Conference on Algebraic Methodology and Software Technology, AMAST 2010, held in Lac-Beauport, QC, Canada, in June 2010. It also go through the different stages of design, bridging strategy with design which, for me, is brilliant. It includes a universal six-question brand model that enables readers to begin to define brands for themselves, Branding is an accessible and authentic guide through a complex process, allowing readers to understand the steps, then create the simplest and most compelling brands for themselves. You will not find hands-on exercises that help you understand technique better or plethoras of practical tips. Johnson proceeds to unveil hidden elements involved in creating a successful brand–from the strapline that gives the brand a narrative and a purpose to clever uses of typography that unite design and language to reinforce a core message.

If you go to a dinner party and can’t communicate clearly and succinctly what you do to the person next to you, they have a simple choice — to turn and talk to someone else. Johnson also emphasizes the importance to bridge the gap between strategy and design (thus the “half step” in the book title). In a land where men gain power from spirits from beyond the burning veil, men and women hope to be chosen for great power.Much of it has been driven and informed by my working life – for two decades johnson banks has been branding companies, campaigns, products, people and organisations. We don’t share your credit card details with third-party sellers, and we don’t sell your information to others.