I initially had a hard time believing that such an unnatural-looking product could actually contain anything natural.

Today, PEPSI® Wild Cherry is unveiling "Get Wild," a new advertising campaign that captures the essence of modern adulthood and the new 'wild'. That’s right – in celebration of the 20th BAJAVERSARY, we’re bringing MTN DEW® BAJA BLAST® and MTN DEW® BAJA BLAST® ZERO SUGAR to shelves across the country ALL YEAR LONG! Additionally, at some point later during the event, a cocktail named the Baja Mango Mojito was available.Only 750 bottles were created and were available as an award through a contest that ran until February 8th, 2023. Baja Blast, alongside its Zero Sugar variant, was released alongside a cleverly named promotion referred to as its 20th "Bajaversary" which included two new limited-time Baja flavors slated to release in late March: Laguna Lemonade, Point Break Punch as well as the addition of Doritos Baja Fiery Mango chips [15] also slated to be release in late March. One of the first instances of a restaurant offering an exclusive soda beverage, it was created to increase sales of fountain soda. Taco Bell also offered Mtn Dew Energy Baja Blast in a test market, along with Baja Blast Charged Berry, which features the energy drink mixed with strawberry flavor. Coming to its 20th Anniversary, for this release, PepsiCo [11] decided to make Baja Blast a permanent flavor and beyond.

The literal first thing I thought upon seeing the hot sauce was this is a color not found in nature: an almost neon-green bluish hue. Its standard Taco Bell tagline in the United States is "A Tropical Lime Storm," while its market release tagline was " DEW with a Blast of Natural and Artificial Tropical Lime Flavor. In August 2019, Taco Bell opened a limited-time hotel and resort in Palm Springs, CA for four nights only, fittingly named "The Bell: A Taco Bell Hotel and Resort.This particular release, however, its usual limited-time schedule window slot for now on, was reduced to make room for other limited-time flavors. A milestone as important as the 20th BAJAVERSARY deserves equally epic celebrations and MTN DEW is bringing its fans along for the ride – with an ice-cold BAJA BLAST in hand.

Mountain Dew Baja Blast will also have its first-ever Super Bowl commercial during Super Bowl LVIII in February, according to the news release. Baja Laguna Lemonade is a Mango Lemonade flavored soda, and Baja Point Break Punch is a Tropical Punch flavor with sturdy notes of Raspberry, Pineapple, and Cherry. The drink was promoted on Twitter, as well as through on-air advertisements featuring Dale Earnhardt Jr. The news struck on July 21st, 2023 [12], when Team Supernova [13] (a well-respected Mountain Dew news source) was leaked on Twitter stating it was scheduled to be released in January 2024 alongside Zero Sugar and is also planning to be in a Super Bowl LVIII commerical [14]. Taco Bell and MTN DEW BAJA BLAST have become an iconic duo satisfying the cravings of our fans for the past 20 years, and it's been an extraordinary journey," said Taylor Montgomery, Chief Marketing Officer at Taco Bell.After that, Baja Blast ENERGY with a Baja Blast Charged Berry variant was then test-marketed in a select few Taco Bell locations in September 2023 [20].