Apply 2 generous coats of this mascara, one right after the other to top lashes, wiggling brush side to side then up and through the lash. The only good thing was that because it is a tubing mascara I was able to remove it quickly with hot water!

With high-performance ingredients, luxurious textures, extensive shade ranges and innovative new formulas, Kevyn Aucoin Beauty stays true to Kevyn’s belief that makeup does not cover but rather, uncovers your true self. With advanced technology from Japan, this groundbreaking mascara uses a protein based formula with lash-building fibres to separate and define each lash. Powered by our unique Tubing Technology, this high-performing mascara is infused with bold pigments and volume-building fibers to coat each lash with clump-free volume that lasts all day. It does what it says on the packet and the pitch black colour makes even sparse eyelashes like mine look long, and also curls them up in a most satisfactory manner. For Kevyn Aucoin makeup and brushes, he insisted upon the highest quality ingredients and true innovation.The 103 third parties who use cookies on this service do so for their purposes of displaying and measuring personalized ads, generating audience insights, and developing and improving products.

For easy application, position the wand in a length-wise position to apply the mascara to the bottom lashes. The added bonus is it doesn't irritate my allergies, some mascaras make my eyes water, I've never had a problem with this. All those are lost with the new formula, and yet the mascara's true faults still haven't improved: it dries out fast and the cheap packaging falls apart before one finishes the tube. The advanced formula sculpts lashes in four dimensions: volume, length, curl, and meaning, delivering fuller, more defined lashes with extreme volume. With a wet texture that's easy to apply but dries quickly to a smudge-proof finish, this mascara keeps you looking wide-awake all day.Highly pigmented, it goes on pitch black without clumping and lasts all day with a smudge-resistant finish.