We didn’t notice how the magnetic formula affected how it looked or applied, and it’s difficult to know what you should be looking for, but the difference between before and after is pretty drastic, so if you love a dramatic look, or want your lashes to do all the talking in your make-up, it’s brilliant.

They look so voluminous, and each stroke would make them more curved which added to the dramatic effect. range, known for its ‘lashes beyond belief’ formulas, is welcoming a new product to its line-up, and it’s unlike anything we’ve seen before!product launched a few years ago, it assumed cult-favorite status fast — but its latest launch in particular is causing quite the stir. It's also insanely black, doesn't flake, and doesn't fully dry down, so you can add as many layers as you want hours later. It does a great job at separating lashes too and there was no clumping, but if you find your lashes naturally stick together, try brushing a clean spoolie through the hairs before you apply.

My lashes are straight and I usually use a lash curler to enhance them, but I didn't need one here as the product lifted my lashes instantly. The dynamic formula allows it to provide stunning definition, volume, and length that lasted all day.The experience: The new brush definitely feels quicker and easier to use than the old brush, the latter taking a little more work to get length and volume. However, the staying power was proved by the removal process, requiring a little more elbow grease and good faith to remove all traces. The bristles are quite short and the formula is quite thick compared to other mascaras I use, which meant it took a little work to ensure it didn’t clump too much. Your usual cleanser may struggle to remove this as it’s impressive staying power on the top lashes mean it took longer than our usual mascara, so we’d recommend using an eye make-up remover to get the bulk of before cleansing as normal.

Equal parts amazed and greedy, I slicked on another two coats and whilst there was a little bit of excess mascara stuck on the ends of my lashes, I was impressed with the incredible length it gave my lashes. From the Maybelline Lash Sensational Sky High Mascara that sparked a TikTok craze to Victoria Beckham Future Lash Mascara, new formulas are launching left, right, and center. If I was going out of the house I would definitely go in with another coat or two, as the mascara definitely focuses on length over volume (thanks to the magnetic fibres which cling to the ends of your lashes as you pull the wand away).

Next, we had to determine the right weight and strength for it to pair perfectly with the magnetic formula. Magnet brush is straight and has much shorter plastic bristles that easily grab lashes and allow you to get right to the root.