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Due to the Universal Music Group's purchasing of EMI in 2012, a share of the Now albums' rights were transferred over to Sony Music Entertainment (a partner in the original Hits Album brand). [25] UMG used the brand of their catalogue subsidiary Universal Music TV ( UMOD) on the series before reverting to the EMI brand by the 2020s on some of the Now spin-offs [20] like Now Yearbook ’83 Extra, [26] Now That’s What I Call Christmas [27] and the re-issued Now That’s What I Call Music 10. [28] [29] At least one tie-up with Smash Hits magazine in 1987, called Now Smash Hits. [22] ( Smash Hits later went on to release their own compilations).

Archived copy". Archived from the original on 23 January 2011 . Retrieved 29 January 2011. {{ cite web}}: CS1 maint: archived copy as title ( link) Collectively, the Now! compilations have sold extremely well in the U.S. Each of the first 29 volumes received at least a platinum certification, and 18 albums from the series have reached number one on the Billboard 200 albums chart, more than any individual recording artist except the Beatles. [36] However, recent releases have not sold as well, with Now That's What I Call Music! 77 selling only an estimated 7,500 copies in its first week, compared to the 621,000 copies Now! 7 sold in its debut week in July 2001. [37] The idea for the series was conceived in the office of Virgin Records in Vernon Yard, near Portobello Road in Notting Hill, London, by the head of Licensing and Business Affairs at Virgin Records (1979–1990) Stephen Navin, and General Manager (1983–1988) Jon Webster. [2] The concept was taken to Simon Draper (managing director at Virgin Records) and then Peter Jamieson (managing director of EMI Records (1983–1986)). Jamieson had similar plans to launch such a compilation, and he agreed to the partnership. The deal was negotiated and finalised on Richard Branson's boat moored in Little Venice. [3] Now Dance– a series in its own right, these compilations originally consisted of 12" mixes of current hits. They now focus on radio mixes of recent dance hits, and a Very Best of Now Dance compilation has been released. Now That's What I Call Music!' Hits 60: The Secret Behind Its Survival in the Streaming Era". Billboard. 27 October 2016 . Retrieved 7 January 2020.

Dee, Johnny (8 August 2008). "Compilation series NOW That's What I Call Music! is 25 years olf". The Guardian . Retrieved 2 July 2018. EMI were a label on all volumes. Until Now 75, the logo they used was simply the "EMI" logo. From that volume onwards, "EMI TV"'s logo was used instead. As of November 2023, the most featured artists are Kylie Minogue with 32 followed by Robbie Williams with 31 singles, Calvin Harris with 30, David Guetta with 28, Rihanna with 27, Katy Perry with 22 and Girls Aloud with 21. This does not include any uncredited appearances in groups or on charity records. [13] Formats [ edit ] Now has been seen in Israel, starting in 1999. The first three albums are double discs. Now 4 was the first single disc and the rest in the series are also single disc. The Now series in Portugal is a joint-venture between the three major international publishers present in Portugal – EMI, Sony and Universal. In 2010, it was announced that total sales of the series, not counting the extra editions, topped one million copies in Portugal. [32] Through Volume 21 of the series, the multi-volume sets have included 414 national and international artists and a total of 787 different songs, ranking in an impressive four gold and 19 platinum records.

Virgin Records were a label from Now 1 to Now 74. Until Now That's What I Call Music! 61, they used just the "Virgin" logo. From that volume onwards, the "Virgin Records" logo was used. Now started in South Korea on 22 March 2015. The first three albums were double discs, under the name Now That's What I Call K-Pop. Volume one was released in 1984 (a year after the original UK series launched). Now 50, released in November 2008, was issued as a double CD in commemoration of 25 years of Now! albums in South Africa, and double compact discs are every 3 albums through Now 80 released in November 2018 as the series switched to 2 in 2019, then one in 2020, the most recent Now Album to include a double disc was Now 83 this was also the last physical album to be released as further volumes are only available on streaming platforms. As of 2 September 2005, there has also been a Now DVD series. D'Angelo, Joe (10 November 2004). "Nelly, A Perfect Circle No Match For Now 17". MTV News . Retrieved 26 April 2008. The most successful volume to date is 1999's Now That's What I Call Music! 44, which sold 2.3 million copies and remains the biggest-selling various artists compilation album in the UK. [11] 2008's Now That's What I Call Music! 70 sold 383,002 units in the first week of sales, the biggest ever first week sale of any Now album. [12] Most featured artists [ edit ]Now has also been seen in Spain under the name of Now Esto sí es música ("Now This Is Music"). The original series included six releases from 1984 to 1989. The compilation album is released as a double CD album. Later the series started over with Now Esto Es Música 1, [31] which included songs from artists like Juanes, Enrique Iglesias, George Michael, Sheryl Crow, Tiziano Ferro, Alex Ubago, Las Ketchup and U2. Now Esto Es Música 2003 has also been released. [33] But due to the lukewarm success, no more albums were released since 2004.

Now That's What I Call Music! 48". musicbrainz.org. 28 September 2020 . Retrieved 28 September 2020. The first album released in Portugal was NOW 99 and released by EMI on 2 December 1999. From the Now 2 through Now 21, the compilation was always done on a rotation system among the three music companies. In addition to these volumes, the series includes six dance editions, a DVD and the tenth anniversary commemorative edition, NOW 10 ANOS, released by EMI in December 2009. On 26 April 2010, Now Mix 2010 was released, which includes dance versions of popular songs in a non-stop mix format. [1]. In 2006 the Now Summer 2007 was the first double disc edition in the Australian series. In 1994, four albums were released, all with the title Now That's What I Call Music - 100% then Dance, Ballad, Rap or Alternate. This edition was released in Indonesia, Malaysia, Singapore, Taiwan, Hong Kong, Thailand etc. The first Asian Now That's What I Call Music! was released in 1995. Vinyl editions of the main series ended in 1996 with Now That's What I Call Music! 35, [15] though spin-offs like NOW presents the 70s was being released as a five LP vinyl boxset by Sony/EMI in 2021. [16]Now That's What I Call Music! has released 61 physical albums since 1997, the latest one released July 2020 and further albums were released on streaming platforms only. The series is compiled in co-ordination with New Zealand's top record companies. The series is one of the highest selling compilations in New Zealand music history ( RIANZ) with multi-platinum album sales. Prior to this, there was an unrelated Now That's What I Call Music Series by Warner Bros. Records which only released three albums from 1992 to 1993. A series of compilation video games (for the Commodore 64, among other home computers) were released in the mid-1980s by Virgin Games with the name Now Games. [ citation needed] By 1989, Now, Hits, and other various-artist compilation albums were occupying such a large fraction of the UK Albums Chart that a separate UK Compilation Chart was created to restrict the Albums Chart to releases by a single act. [7]

Sometimes considered a spin-off, video releases, including video cassette editions of many early Now! compilations, and (more recently) yearly DVD video releases. Following its introduction in China, the Now! series has enjoyed great success, with a new compilation released approximately every three to four months. Each album contains current and recent hit singles from Chinese artists signed to EMI or Polydor, and from British and Australian pop acts such as Kylie Minogue, Sophie Ellis-Bextor, Sugababes or Robbie Williams. Now Music is a Danish record label set up especially to release Now That's What I Call Music! albums in Denmark reaching the nineteenth edition in November 2007 not making anymore after that. As well as the Now regular series there have also been spin-offs including Now Big Hits, Now Christmas, Now Summer, Now Clubbing, Now Dance and Now Hip Hop. Fletcher, Alex (16 October 2013). " 'NOW That's What I Call Music' TV channel launches this month". Digital Spy . Retrieved 23 October 2013. Now Hity is the Czech version of the Now That's What I Call Music! series. Originally branded under the main family name, it was changed to Now Hity later in the run. There have also been spin-offs like Now! 2006.EMI Asia has also released Now Dance (2000), Now The Essential Collection (2003), Now + volume 1 (2004) and Now + volume 2 (2005). MiniDiscs started with Now That's What I Call Music! 43 in 1999 and ended with Now That's What I Call Music! 48 in 2001. [17]

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