Oilily Eau de Parfum Vapo 30 ml

Product Information

Oilily is known for its children’s line, however the women’s fashion, including accessories, accounts for 50% of the business. The new fragrances and accessories collection, named Voyage (pictured, bottom), comprises an 18-strong line-up of fashion items available in travel retail the photography may be of a different size of the same product. Please read the product description The main focus for Oilily in 2005 is to strengthen the brand’s position in the women’s market,” said Colorful Licenses President Cees Homburg. “Oilily is known for its children’s line, however the women’s fashion (including accessories) actually accounts for 50% of the business. The new season’s collection is more stylish and sophisticated than any previous collection, and the latest accessories and fragrance from Colorful Licenses follow this trend,” he said. Oilily designs and creates collections for babies, children and women incorporating the central concepts of colour, quality, creativity, comfort, practicality, good taste, contemporary feel and humour. Oilily has created a strong brand image, which is extended into every area of the company. Hypes and fleeting fashion trends have little effect on the collections, says the firm. All Oilily collections are sold through agents in various countries, or with the aid of large distribution organisations. In countries where there are no designated agents or distributors, sales are controlled from the main office. Much of the Oilily collection is sold through the Exclusive Oilily Stores, the Oilily Shops and Oilily Shop-in-shops. The exclusive store concept is managed and supervised by Olly’s BV. The Exclusive Oilily Stores (about 70) are either completely owned by the firm, or are franchises.

The Voyage range was presented at a distributor event held in the Netherlands in early February. It is supported by new merchandising units, POS material, samples and GWPs. The Oilily Ladies Watch Collection was developed for the more classic women of 25 years and over. The rings and watchbands are interchangeable. All watches have colourful and detailed decorations on watch and/or watch band. One watch comes with three straps and three bezels that are easy to change by the consumer. This allows our clients to match the watch to their outfit. Exclusive Oilily Stores can be found in Amsterdam, Antwerp, Paris, Cologne, Barcelona, Madrid, London, Beverly Hills, Chicago, New York, Beirut, Hong Kong, Milan, Tokyo and Singapore. Oilily Shops are stores that sell a specific part of the collection, and Oilily Shop-in-shops consist of special sections in department stores and boutiques. THE NETHERLANDS. Dutch fashion brand Oilily is making a big push into the travel retail market this year with its women’s beauty and accessories lines. We duly tried a few perfumes, on strips, on skin ("But are these ones for children? - Yes, honey try it on!). We settled our choice on this one. It was not available in our town, difficult to find online, but I found it in Brussels (of all places).not be liable for any direct, indirect or consequential loss or damage arising under these terms and Sales offices in all the major European countries (20 employees). The Oilily collections are sold in 45 countries across the globe.

As well as the Netherlands, Oilily has stores across Europe, the US and Japan. The brand is available in 45 markets worldwide. Besides clothing and accessories, all visual materials are in line with the Oilily concept. All POS material, including the store interiors, are developed in-house, or under their supervision. Olly’s has acquired design awards for its work such as the Exclusive Oilily Stores interior concept, including the Dutch Design Prize (1990), the Grand Seigneur, Design-Innovationen (1996) and the prestigious International Retailer of the Year Award in the USA (1999). In 2004 Oilily celebrated the 15th anniversary of its Oilily Classic Cosmetics line. Oilily then introduced a care line, called Oilily Essential, and an Oilily colour cosmetics line, called Oilily Blossom. Oilily Essentials and Oilily Blossom are targeted at young female adolescents but can be used by all age groups. To accompany the successful cosmetics bags collection, a fresh fragrance line was launched inspired by the bags line, called Voyage. My 9-year old daughter is always eager to spray me with my scent of the day (which she sometimes chooses for me), to try samples on me, to give her meaning on this or that fragrance that I wear or try ("Can you still smell it ? - Yes, Daddy" Ok). She is patient enough to stroll in perfume shops and watch me try some perfumes... But she becomes shy when I propose her to test herself a perfume marketed for "grown-up". Colorful Licenses is looking to expand its business into airlines, cruiselines and airports, and as new markets open up, all new opportunities for travel retail will be considered.Oilily is constantly introducing new watches aimed at teenagers. They used to be targeted at younger children but Oilily discovered that they where also bought by teenagers and young women. A new collection with the Circus theme was introduced in April/March 2004 and a new collection of women’s watches will be launched in 2005. I got a 50ml bottle in a metallic box, along with a purse for something like 25 €. All lavishly adorned with flowers and berries... There was even a small bag of seeds, which we planted and which in time grew to flashy yellow flowers. It is the company’s goal to expand its business across all markets by 25% this year,” said Homburg. The main office in Alkmaar, Netherlands, which employs about 200 people who are responsible for design, sales and marketing, visual communications, production and sourcing, and administration.