As Cooked on TikTok: Fan favourites and recipe exclusives from more than 40 creators!

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As the UK reopens, she’s hoping to spend the summer meeting her fans in real life. “I want to do pop-ups,” she says, “get out there, and see if anyone actually wants to eat my food!”

The MIA co-directors put a call out to social media platforms to work with them to change the cultural narratives around sunburn and tanning – and TikTok has answered. Studied lightness is the default tone – audiences want to learn but not be patronised. Plus, the more imperfect a video is, the more authentic it feels, driving engagement. “I mumble and mess up words all the time,” O’Toole says, “and sometimes miss things out, and that brings out my true personality.” Featuring both viral and brand-new recipes from many of the community's most beloved TikTok food creators!

A one-pot tomato and feta pasta sauce that went viral on TikTok earlier this year. Photograph: @feelgoodfoodie/TikTok Hervir a fuego moderado 1 kg de papas, enteras, con un puñado de sal hasta que estén tiernas. Colar y pisar y condimentar con 25 gr de manteca, pimienta negra, nuez moscada, y más sal si fuera necesario. Reservar hasta que el puré esté a temperatura ambiente y llevar a heladera hasta enfriar bien. (También se puede usar puré sobrante de un día anterior, en ese caso, si el puré llevaba leche, agregarle un poco de harina a ojo para que no quede tan líquido)

If you love to cook, your phone has become just as important as a sharp knife. Most often, the biggest influence on what you decide to make for dinner is the people on your feeds—both your friends bragging about what they just cooked and the creators you follow who develop recipe hit after hit (hello feta pasta!). A year later, O’Toole has 1.5 million followers on the app, management, and a book deal with Bloomsbury ( The Food You Need is due to be published in September). It’s a remarkable rise, testament in no small part to her natural affability on camera, kitchen skills, and nose for the kind of food trends that will spread online. “I can’t believe how much it’s opened doors,” she says. Some people are desperate for the recipe, others just want to watch and have a laugh with what I do Nigel ThompsonTanning is actually skin cells in trauma. There is no safe way of sun tanning,” says MIA CEO Matthew Browne. My students were very excited when I showed them this book. Some laughed, thinking it was absurd to buy a cookbook when I can get all the recipes for free on TikTok. But just about everyone I shred this book with was enthusiastic to use this new resource. I am an old (waves in geriatric millennial) so I doubt I’m the target audience for this book. Despite that, as the boomers who destroyed things when I was a kid, I guess I am now, in turn, destroying things today’s kids like, such as TikTok. While I’ve never posted any videos of my own, I do have an account and have been known to waste hours on my FYP.

TikTok was apparently motivated to launch this campaign having seen how the app can “drive cultural change with younger demographics” through previous campaigns with the United Nations and Movember. Among all the disadvantages heaped upon young people through this pandemic, many have discovered at least one unexpected blessing: a new interest in cookery sparked, in many cases, by TikTok. Tiktok, like many social media platforms, benefited from the pandemic. Creators routinely acquire millions of followers in months. As analyst Rebecca McGrath of Mintel says: “Food is visually stimulating, and something everyone can recreate at home.” Both Jane and Eli are clear that their content is knowingly provocative rather than instructional, whether viewers understand that or not. “A lot of people take this content at face value when you have to remember we’re through the looking-glass on social media, where these things are being deliberately gamed for the benefit of those that create it,” says Stokel-Walker. All attention is good attention, since views and shares – including the genre of angry or incredulous “duet” videos where other creators (including Ramsay) comment on their depravity – are the point. That’s how you make money after all: successful TikTokers can become part of the app’s creator fund and get paid – admittedly pennies – per view. Stokel-Walker says that success can allow creators to pivot to the kind of genuinely lucrative mainstream collaborations that Twisted has managed. Thompson, from County Durham, is not your typical influencer: he’s 57 and a retired supervisor for Nissan. His videos, which are intentionally camp, have the calming quality of a holiday advert – I want to pull up a chair in Thompson’s spaciously appointed kitchen, drink a glass of wine, and watch him sauté some shallots. This is the key to his popularity, and that of many others on TikTok – the recipes aren’t necessarily meant to be followed, merely watched and enjoyed. “There are some people desperate for the recipe,” he says, “but others who just want to watch and have a laugh with what I do.”Not terrible, but not good either’ … dried ‘fresh’ pasta. Photograph: Christopher Thomond/The Guardian One Australian dies from melanoma every six hours and it’s the most common cancer for Australians aged 20 to 39, according to the MIA . Hoy un clásico argentino, y estoy seguro que de muchos paises también. Bombas de papa o croquetas de papa. Como cualquier receta clásica, hay muchas formas distintas de hacerlas. Estas son con un puré de papa simple y corazón de muzzarella. Se pueden rellenar con carne u otras cosas, así como agregarle hierbas al puré o al rebozado.