Giorgio Beverly Hills no longer exists but it was the pioneer in making Rodeo Drive a well-known luxury shopping district.

Giorgio Beverley Hills Yellow Eau de Toilette for Men - 118 ml Giorgio Beverley Hills Yellow Eau de Toilette for Men - 118 ml

Customers included Natalie Wood, Princess Grace, Ronald Reagan, Nancy Reagan, Diana Ross, Charlton Heston, and Elizabeth Taylor. [2] Present day [ edit ] Visionary and creator of West Coast style, Giorgio Beverly Hills set out to make Rodeo Drive the everyday must-visit shopping destination. Between 1961 and 2001, this ultra-luxury shopping venue embodied the Californian lifestyle, attracting Hollywood’s greatest stars and achieving unprecedented success. The magnetic pull of this luxury boutique has always attracted lovers of all things chic.The store had a reading room, pool table and oak bar, so that men could amuse themselves while the women shopped. [2] Giorgio Beverly Hills was a luxury goods store established in 1961. It was the first luxury boutique to be founded on Rodeo Drive in Beverly Hills, California. The story of Giorgio Beverly Hills began in 1961 with the opening of the famous boutique behind the distinctive yellow and white striped frontage on Rodeo Drive, Beverly Hills.