In June 2015, Morrisons cut the price of 200 'everyday items' by up to 33% [52] The store chain's like-for-like sales had fallen by 2.9% in the first three months of 2015, after falling 2.6% in the last three months of 2014. The company responded by deciding to 'simplify' its head office in Bradford at the cost of 720 jobs. [53]

a b c d Butler, Sarah (27 February 2023). "Is private equity tearing the soul out of Morrisons supermarket?". The Guardian. Morrisons: US firm wins auction to take over supermarket chain". BBC News. 2 October 2021 . Retrieved 2 October 2021.Marc Bolland departed to become the CEO of Marks & Spencer in December 2009, and Dalton Philips was appointed as his replacement in January 2010. [34]

CI Traders buy Safeway". Thisisjersey.com. 30 April 2005. Archived from the original on 24 May 2011 . Retrieved 12 March 2011. {{ cite web}}: CS1 maint: unfit URL ( link) Morrisons closing six convenience stores". The Guardian. 27 November 2014 . Retrieved 20 March 2015. The Grocer Today". The Grocer. Archived from the original on 28 September 2007 . Retrieved 12 March 2011. Morrisons revived the Safeway brand in 2016 for use in stores of its wholesale customers and in Morrisons Daily stores, [95] along with two MPK Garages forecourt stores which operate with Safeway Daily branding. [96] [97] Online retail [ edit ] Morrisons is the fifth largest supermarket in the United Kingdom by market share (8.8%), [7] having recently been overtaken for fourth place by Aldi in September 2022. [8] History [ edit ] Morrisons, Lakeside, Ashby, North Lincolnshire Founding [ edit ]Hobbs, Thomas (10 March 2016). "Morrisons rebrands as it focuses on being 'surprisingly good' at pricing". Marketing Week . Retrieved 17 October 2016. Morrisons and McColl's wholesale supply partnership extended" (PDF). Morrisons Corporate . Retrieved 15 July 2021.