We left the canal and visited some inner city churches and their second hand markets, offering cheap coffee and large, silent spaces. Be aware that the book mostly focuses on traditional FMCG and retail brands so not everything applicable to tech world brands but still worth a read. We used the Lonely Planet guide to Sicily as our main reference, but also found the internet to be very useful, thanks to the countless other people who also seem to have been inspired by their visits.

Back in October 2017, I was at a Christmas market chatting to my other stallholders about the party my son was holding at our house that evening. Brand building dominates long term growth and involves the creation of memory structures that prime consumers. A great read and it will tide you over with some very sensible advice until you tune in for our next episode! Celkovo ale mozem s cistym svedomim dat 5 hviezdiciek a som si isty, ze kazdy sa po precitani stane aspon o kusok lepsim marketerom. Though we've been told for years that social marketing is about 'interaction', 'engagement' and 'relationships', actually social channels are valuable to marketers because they attract large audiences where you can build cheap reach.The change in group energy level—all these are more potent indicators of what’s really going on in people minds than the words they use. His blog, MNDFL, is about valuing what's important through keeping things simple and cultivating peace through living in the now.

In eschewing received wisdoms and busting myths, Les and Sarah reveal how lucky we are to do the job we do – and if we do it well, we can make anything interesting. Taking the time to elevate our perspective beyond the present, thinking about our process and craft, questioning how and why we approach our work the way we do is vital if we want to improve. By becoming aware just how uncertain even the most planned lives are, we can let go of our need to control, learn to be soft, and move with the shifting events. The gurus like to argue that because millions of people are on Facebook, it’s superior to TV in its marketing effectiveness.The neighbours all hate us, but hey… in our experience there’s nothing like hosting a party to smooth out your teenagers’ social lives and measurably increase their happiness and wellbeing. Brands have convinced themselves they need a stream of new news, but unless it's a radical innovation, it's likely to be ineffective. A nemusíte se bát, že se jedná o další marketingovou či motivační knihu, která vám nabízí zaručené rady, jak dělat úspěšné kampaně.