Dominic Rushe (October 1, 2006). "Fat chance for food firms". The Sunday Times. Archived from the original on 2011-06-12 . Retrieved 2012-02-07. A variant of the car commercial is one that takes place in outer space and features a race between a satellite and a meteor. Mike Johnson (December 19, 1991). "Mars wins over ITC in Milky Way ads battle". AccessMyLibrary. Archived from the original on 2012-04-26 . Retrieved 2012-02-07. The Milky Way bar is made of nougat, topped with caramel and covered with milk chocolate. It was created in 1923 by Frank C. Mars and originally manufactured in Minneapolis, Minnesota, the name and taste derived from a then-popular malted milk drink ( milkshake) of the day, not after the astronomical galaxy. [1] [2]

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See also: 3 Musketeers (chocolate bar) The US version (left) and global version (right) of Milky Way The US (left) and global (right) bars each feature different types of filling. Milky Way® Brand Timeline". Mars Incorporated. Archived from the original on 2004-01-11 . Retrieved 2012-02-07. In 1935, Mars used the marketing slogan "The sweet you can eat between meals," [4] later using "At work, rest and play, you get three great tastes in a Milky Way." By 2006, Mars used the slogan "Comfort in every bar" in the US and most recently "Life's better the Milky Way." [7] Milky Way Simply Caramel bar Marketing [ edit ] The fact that the chocolate bar floats in milk was highlighted by advertising campaigns in several European countries [11]Emotional Food Ad Slogans". blubberbuster.com. Archived from the original on 2011-12-10 . Retrieved 2012-02-07.

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XxThereianxX (30 June 2009). "Milky Way Ad Then and Now". Archived from the original on 2021-12-12 – via YouTube. Brenner, Joël Glenn The Emperors of Chocolate: Inside the Secret World of Hershey and Mars p.174 Broadway Books, 04/01/2000 In 2010, the Milky Way Simply Caramel bar went on sale, a version with caramel covered in milk chocolate and without nougat. In 2011, Mars introduced a small size (marketed as fun size) Simply Caramel bar. A salted caramel version has since been introduced. Milky Way Nutritional Information". Mars, Inc. Archived from the original on 2016-03-03 . Retrieved 2015-07-28.a b atariman1988 (March 18, 2008). "Milky Way (UK) chocolate advert 1993". Archived from the original on 2021-12-12 – via YouTube.