Questions on how to apply Preference hair color? Text our Hair Color Concierge for expert advice: 833-856-7325 Apply All Over. Apply hair color mixture to dry, unwashed hair. Apply color at your root area and through ends until completely saturated. Colourant Gel: Aqua / Water, Trideceth-2 Carboxamide MEA, Propylene Glycol, Hexylene Glycol, PEG-2 Oleamine, Polyglyceryl-4 Oleyl Ether, Oleyl Alcohol, Alcohol Denat., Ammonium Hydroxide, Polyglyceryl-2 Oleyl Ether, Oleic Acid, Sodium Diethylaminopropyl Cocoaspartamide, p-Aminophenol, m-Aminophenol, 2-Amino-3-Hydroxypyridine, 4-Amino-2 Hydroxytoluene, Sodium Metabisulfite, 6-Hydroxyindole, Thioglycerin, Toluene-2,5-Diamine, Ammonium Acetate, 2-Methylresorcinol, 2-Methyl-5-Hydroxyethylaminophenol, Resorcinol, EDTA, Erythorbic Acid, Parfum / Fragrance. (F.I.L. C234346/1) Your hairdresser will look at where the light and shade needs to appear in your hair and map out your bespoke sections, then each section will be painted with the lightening product either by hand onto the surface of the hair, onto a board and then left open air, painted and then covered to retain heat where extra lightening is required. There are a multitude of techniques that can be combined for your individual result. STEP 2: NOURISHING GLOSS YOU MUST DO AN ALLERGY ALERT TEST WITHOUT FAIL 48 HOURS BEFORE EACH USE OF THIS PRODUCT (read and follow the instruction leaflet).

Colourant Gel - 1055695, Aqua / Water, Trideceth-2 Carboxamide MEA, Propylene Glycol, Hexylene Glycol, PEG-2 Oleamine, Polyglyceryl-4 Oleyl Ether, Oleyl Alcohol, Alcohol Denat., Ammonium Hydroxide, Polyglyceryl-2 Oleyl Ether, Oleic Acid, Sodium Diethylaminopropyl Cocoaspartamide, p-Aminophenol, 2-Amino-3-Hydroxypyridine, 4-Amino-2-Hydroxytoluene, Sodium Metabisulfite, Eugenol, 6-Hydroxyindole, 2-Methyl-5-Hydroxyethylaminophenol, Ammonium Acetate, Pentasodium Pentetate, Linalool, Alpha-Isomethyl Ionone, Resorcinol, Citronellol, Erythorbic Acid, Parfum / Fragrance, F.I.L C29110/1 To help you out, we’ve put together this glossary for you to decode all the blonde shades out there: from icy platinum to bright strawberry blondes and everything in between. Shade 6.45 was inspired by the epicenter of New York's finest street art: Brooklyn. This sophisticated auburn is enriched with copper reflects for a captivating and wearable shade that suits all skin tones. Apply to rest of hair. Apple remaining product to rest of hair to refresh color. Let develop for 5 minutes. Total application time is 25 minutes. Balayage is a technique best left to professionals as it requires a certain level of skill to do correctly. Here’s how they do it: STEP 1: PERFECTLY BLENDED LIGHTENINGWait at least 2 weeks after bleaching, using a relaxer, a perm or a straightening process on the hair. COLOURANT GEL: AQUA / WATER • ALCOHOL DENAT. • PEG-4 RAPESEEDAMIDE • GLYCERYL LAURYL ETHER • DECETH-3 • PROPYLENE GLYCOL • LAURETH-5 CARBOXYLIC ACID • ETHANOLAMINE • DIPROPYLENE GLYCOL • HEXYLENE GLYCOL • AMMONIUM HYDROXIDE • POLOXAMER 338 • OLEYL ALCOHOL • 4-AMINO-2-HYDROXYTOLUENE • 5-AMINO-6-CHLORO-o-CRESOL • p-AMINOPHENOL • m-AMINOPHENOL • 2-AMINO-3-HYDROXYPYRIDINE • SODIUM METABISULFITE • THIOGLYCERIN •TOLUENE-2,5-DIAMINE •AMMONIUMTHIOLACTATE • 2-METHYL-5-HYDROXYETHYLAMINOPHENOL • EDTA • ERYTHORBICACID • 2,3 DIAMINODIHYDROPYRAZOLO PYRAZOLONE DIMETHOSULFONATE • PARFUM / FRAGRANCE. Be colour safe and always do your 48-hour patch test. Born in the 1970’s, Preference has over 50 years of creating at home hair colour proven to give you a fade defying- multi-tonal colour result. The iconic ‘You’re Worth It’ tagline was created for Preference 50 years ago and still to this day remains at the heart of the brand. Be colour safe and always do your 48 hour patch test. Condition. Apply enough Color & Shine Conditioner to thoroughly saturate hair and leave on for 2-3 minutes. Rinse.

Colourant Gel: Aqua /Water, Trideceth-2 Carboxamide MEA, Propylene Glycol, Hexylene Glycol, PEG-2 Oleamine, Polyglyceryl-4 Oleyl Ether, Oleyl Alcohol, Alcohol Denat., Ammonium Hydroxide, Polyglyceryl-2 Oleyl Ether, Oleic Acid, Sodium Diethylaminopropyl Cocoaspartamide, p-Aminophenol, 2-Amino-3-Hydroxypyridine, 4-Amino-2-Hydroxytoluene, Sodium Metabisulfite, 6-Hydroxyindole, 2-Methyl-5-Hydroxyethylaminophenol, Ammonium Acetate, Resorcinol, EDTA, Erythorbic Acid, Parfum / Fragrance. (F.I.L. C234345/1) Blessed with pale, porcelain skin? Look no further than ash, beige or pearl blondes to complement your rosy cheeks. The translucent gel formula associated with the new precious oil drop intensifies natural tones of your hair colour. Up to 100% grey coverage.text": "To maintain your salon-inspired results, we recommend using Everpure Glossing Shampoo and Conditioner."} text": "Preference’s Superior Fade-Defying Color & Shine system creates luminous, lit-from-within color, with natural-looking highs & lows, and beautiful gray coverage. With up to 8 weeks of fade-defying color, rich, long-lasting color shines from every strand and resists fading or turning brassy week after week. The kit also includes a color protective Color and Shine Conditioner formulated with Golden Camelina Oil, Anti-Oxidant Vitamin E and UV filter to help keep first day color vibrancy and silky, resilient hair. ​"}

DEVELOPER CREAM: AQUA / WATER • HYDROGEN PEROXIDE • CETEARYL ALCOHOL • SODIUM SALICYLATE • TRIDECETH-2 CARBOXAMIDE MEA • PHOSPHORIC ACID • CETEARETH-25 • TETRASODIUM ETIDRONATE • TETRASODIUM PYROPHOSPHATE • GLYCERIN. SHINE PROTECT CONDITIONER: AQUA /WATER • CETEARYL ALCOHOL • GLYCERIN • BEHENTRIMONIUM CHLORIDE • CANDELILLA CERA / CANDELILLA WAX • AMODIMETHICONE • CETYL ESTERS • ISOPROPYL ALCOHOL • TOCOPHERYL ACETATE • SODIUM PCA •PHENOXYETHANOL • ETHYLHEXYL SALICYLATE • TRIDECETH-6 • CHLORHEXIDINE DIGLUCONATE • LIMONENE • CAMELINA SATIVA SEED OIL • LINALOOL • BENZYL ALCOHOL • BENZYL BENZOATE • GERANIOL • CETRIMONIUM CHLORIDE • CITRONELLOL • HEXYL CINNAMAL • AMYL CINNAMAL • PARFUM / FRAGRANCE. Enriched with a UV filter and Vitamin E derivative. Use week after week to preserve the shine of your coloured hair. L'Oréal Paris Preference, the expert of permanent, fade-defying luminous hair colour. Our translucent gel technology together with our precious shine oil give the ultimate luminous colour full of reflects. Use the shine protect conditioner enriched with a UV filter and Vitamin E derivative to preserve the shine of your coloured hair for up to 8 weeks. Our Shine Oil is enriched with precious flower oils to intensify the natural tones of your hair colour. Infused with a sensorial fragrance for an improved experience at application. APPLY ON ROOTS. APPLY THE COLOUR MIXTURE TO YOUR ROOTS. USE THE APPLICATOR TIP TO HELP SEPARATE YOUR HAIR INTO SMALL, EVEN SECTIONS, AND THEN MASSAGE. LEAVE IN FOR 20 MINUTES.

Will you be claiming the VAT back?

OPTION 2– COLOUR TOUCH UP – FOR HAIR THAT HAS BEEN COLOURED WITHIN THE PAST 3 MONTHS IN A SIMILAR SHADE.