We have a 30-day return policy, which means you have 30 days after receiving your item to request a return. One scholar has written that Bo’s Red Culture campaign should be seen “ not as a mass campaign but possibly the simulation of a mass campaign” This insight allows us to see the current ulitization of “red culture,” “red genes” and so on as a Party-state driven process of mass simulation by which the population is urged to identify with the CCP and its traditions as a core component of Chinese culture alongside the rich history and traditions Xi Jinping has emphasized so strongly since late 2012. According to the relevant information, Comrade Li Keqiang actually does not have the most direct ‘red blood’ like Comrade Xi Jinping, but he still never forgot his ‘ red genes’ as a member of the Communist Party, unlike some people who hold certain positions in the Party but always distance themselves from the red, which is one of the main reasons why we like, love, trust and admire comrades like Li Keqiang.

In retrospect, this is a tantalizing look at what we might call the “red shift” in CCP politics that began forming and strengthening from perhaps 2008 onward, corresponding also with China’s hosting of the Beijing Olympics. While the red shift in CCP politics began in the mid-to-late 2000s, predating Xi Jinping’s rise, there is little question that Xi has made the promotion of red culture and “red genes” his own signature. Of the 178 headline appearances of the term “red genes” in the People’s Daily, just two appeared before Xi Jinping’s rise to power in late 2012.