We were able to easily see that Barbieland ® was a place of joy, play, and creativity. But it was also repetitive, fake, and without individuality. Taking inspiration from Barbie’s iconic – and often flamboyant style – the collection is nothing short of pink splendour and features an eternity ring, a pendant and a pair of diamond drop earrings.

Through emotional connections, nostalgia, limited editions, influencer marketing and engaging experiences, Barbie ® has sparked a frenzy that continues to captivate the hearts of both young and adult fans, solidifying its position as a cultural icon and maintaining its enduring popularity. Primark, Smash + Tess, Alex + Ani, Cotton On, Burger King, JoyBird, Crocs, Pinkberry, Gap, NYX Cosmetics, Ruggable, Impala Skate... t he list goes on and on. This has been the case throughout history, but in a different way. It started as a color reserved for boys, as it was derived from red. If all this showed how powerful pink could be, some harnessed that power to their advantage. Politicians like Hillary Clinton and Nancy Pelosi embraced pink suits – a way to subtly wield authority while also reassuring that they weren't a threat. This idea was explored in popular culture, too. In Legally Blonde, the pink-obsessed Elle Woods (played by Reese Witherspoon) is dismissed as a dumb blonde – but lands a place at Harvard Law School ( "What, like it's hard?") and graduates top of her class.Imagine the possibilities with Barbie! There’s a wide range of Barbie dolls, playsets and fashions to explore, from the beautiful Barbie Dreamhouse to the latest Fashionistas. The movie cost over 145 million dollars to make. For context, that's just as much if not more, than the biggest Marvel ® movies.

Ruth, the creator, appears again entirely in a strong, cobalt blue while Ken waves goodbye in a pink, blue, and yellow sweatshirt. How could this possibly be true? A brand that Aqua perfectly describes as "life is plastic - it's fantastic" makes women, once girls who owned the dolls, feel empowered? Many argue that playing with dolls like Barbie ® can encourage imaginative thinking, creativity, and storytelling, which are essential for cognitive development. The Power Of Pink: How The Barbie Movie Generated A Worldwide Craze, 1 Billion Dollars + Over 100 Brand Partnerships Aug 11, 2023The real world, on the other hand, was cold, dark, and without feeling. But it was real and invoked true emotions. From television commercials to print advertisements, Barbie ®'s creators consistently emphasized the allure of her dream-like world, which resonated with children's fantasies. According to Statistica, Barbie ® sales were stable at 1.275 billion in 2012, dipping slowly to 905.9 million in 2015 and steadily rising again to 1.679 billion in 2021. In the film, too, pink is for everyone – including Ken. And although one movie – or one world-famous footballer wearing pink – is unlikely to singlehandedly change our perception of pink as a gendered colour, our fraught relationship with it might be shifting. "Shorthands and clichés are very powerful and it's difficult to escape them," says St Clair. "I think what is changing is there's a loosening of the idea that pink is a limiting colour and that pink means something lesser than blue. There's a power and a knowingness with the way that pink is used now. It's coming with a wink." But here we were: myself and my reluctant but dedicated husband going to the local theatre at 11:10 am on a Friday. The theatre was about halfway filled with people wearing pink, ready to see the movie. A row of teenage girls in front of me in sequin pink skirts, headbands, and dresses. Two middle-aged women - one with a pink top and the other with her pink handbag in solidarity.