There are so many different types and styles and flavours that can appeal to a whole range of different drinkers and this new wave of craft ciders means there’s a cider for everyone.

White Lightning (cider) - Wikipedia White Lightning (cider) - Wikipedia

Cook says cider has a completely unique flavour profile compared to beers and wines, and it offers a drinking opportunity for a variety of occasions. The recommended weekly alcohol limit in the UK for men and women is 14 units, which is the same as 5 and a half pints of 4. To keep the cider making process as sustainable as possible, all apple cider waste at the Inch’s factory is repurposed and turned into green energy, to be used again!Cider can be high in natural and added sugars, which can increase the risk for health problems like diabetes and high blood pressure. A pint of cider can contain as many as five teaspoons of sugar – almost as much as the NHS recommended daily limit. The same pattern is true of lunch with beer and cider clocking up the same figures as food accompaniments while just one percentage point behind total alcohol.

Cider - Tesco Groceries Cider - Tesco Groceries

The Ciderologist Cook summarises: “Pubs are missing out on an opportunity to capture a new type of drinker and a new experience that craft cider can provide. uk/government/uploads/system/uploads/attachment_data/file/893741/Review_of_typical_ABV_levels_in_beer_cider_and_wine_purchased_for_the_in_home_market.

Combined, these products command between 36p and 97p more per pint than their mainstream counterparts, so they offer outlets an opportunity to drive value sales via trade-ups.